As the year winds down and the holiday season draws near, I want to pause and express my deepest gratitude to each of you who has supported Little Chirya. 2024 has been a year filled with many highs and lows, each bringing invaluable lessons. This was the year I left my full-time job to fully focus on Little Chirya, and it’s been an incredible journey of growth and learning. Here are some of the key lessons that I have learned along the way:
Building a business is a marathon, not a sprint: Growing Little Chirya has taught me that the journey isn’t about quick wins; it's about the long haul. We started with a clear vision: to offer thoughtfully crafted, timeless designs rather than chasing weekly trends. That commitment to quality and intention means we didn’t release new designs this year but stayed true to our core values. Our pieces are designed with a timeless palette and classic style—because sometimes, less truly is more. When you stay true to your vision, the right customers will come along and appreciate what you have built.
Prepare, and you won’t be disappointed: One of the highlights of this year was our very first baby expo. We spent months preparing, ensuring every detail represented the Little Chirya brand, and the event was such a success. Meeting so many of you face-to-face and hearing your wonderful stories was incredibly rewarding. I am grateful for my passionate team, who brought their best energy, and I’m already excited about the in-person events 2025 will bring!
Mistakes are just lessons in disguise: This year, we ventured onto Amazon as an additional way to reach our customers. It was new territory, and we faced quite a few hurdles, from figuring out ad strategies to understanding the nuances of keywords—and even dealing with a brief, stressful period when all our listings went down. Every setback taught us valuable lessons about navigating the platform and ultimately helped us grow.
Quality photography makes all the difference: Quality photos make such a difference, and I’m so grateful for the talented photographers we’ve worked with this year. They’ve made our pieces shine and truly captured what makes Little Chirya special. It’s one area where cutting corners just isn’t an option!
Looking back, I feel incredibly grateful for everything 2024 has brought and for all of you who have been on this journey with us. Thank you for trusting us to keep your little ones cozy and cute in their Little Chirya pieces. We’re excited to keep growing and creating for you! We hope you enjoy the holidays with your loved ones.
Sabika
xoxo